Pump price
The price posted or shown at the pump before any applicable card discount or fee.
Why It Matters
Pump price is one of the comparison points for diesel pricing. Using the wrong reference price can overstate or understate a card discount.
What to Check
- Ask whether card pricing starts from pump price or another network price.
- Compare the card price against the payment method the truck would otherwise use.
- Record the location and date because posted prices can change quickly.